A small Etihad Stadium crowd witnessed Carlton beat St Kilda and Jack Newnes wrestle with Mitch Robinson. Picture: Michael Klein Source: Michael Klein / News Corp Australia
MONDAY night footy — yay or nay? On the evidence of last night the answer is a resounding "Nay".
In the AFL's only foray in to the timeslot this season just 26,708 turned up to Etihad Stadium to watch Carlton defeat St Kilda by 32 points.
ONE QUARTER ENOUGH FOR BLUES TO SINK SWANS
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This is the fifth year in a row these two teams have met on the Monday after Mother's Day and the crowd has decreased every time.
Some 34,054 attended last year, which was down from 38,823 in 2012, 41,576 in 2011 and 42,866 in 2010.
It could be said that Monday nights are best for television — and the TV ratings will make for interesting viewing on Tuesday — but a common gripe on social media last night was that this particular game wasn't even on free-to-air.
Marc Murphy finished with 32 possessions. Picture: Michael Klein Source: News Corp Australia
Channel Seven's broadcast last year averaged 371,000 viewers in Melbourne, which was up on 327,000 the year before, but last night's figures will get nowhere near that given a great deal of the population goes without Fox Footy.
If the AFL is in need of a new timeslot, and it is indeed a competition between Monday nights and Thursday nights, then incoming chief executive Gillon McLachlan may find his winner by the end of this week.
Thursday night's Round 9 opener between Adelaide and Collingwood at Adelaide Oval is already a sellout, with a crowd pushing 50,000 expected.
Would a bigger drawcard help attract the masses on Mondays? Maybe.
In 2009, 46,880 showed up when the Pies played the Saints on a Monday night at Docklands.
But a common chord of complaint is that by Monday the general footy public is happy to move on and look forward to the next round.
Chris Yarran celebrates one of his four goals. Picture: Michael Klein Source: News Corp Australia
Monday night's game finished at 9.56pm, so to then turn around and head home for a few hours' kip before getting up early is hard enough for mums and dads, let alone their school-aged children.
And while you could make the same argument of a Thursday night game, you just get the feeling that people are happy to cop a few Friday yawns if it means the weekend feels like it's started a night early.
The AFL is on the right track with its Thursday night experiment.
Six matches played in five states this year gives each game a marquee-event sort of feel. It may be the way to go.
Monday night's game, Monday night's event, just felt tired.
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